The Myanmar Distillery Co., Ltd (MDC) is launching for the first time in Myanmar, a special blended Scotch Whisky that will be bottled in the country. MacArthur’s Blended Scotch Whisky will be the first in a new range of products to be introduced into the Myanmar market for its consumers. MDC has made sure that this new investment is brought in with taxes fully paid, with the approval of the Ministry of Commerce and with the permission of the Myanmar Investment Commission.
MacArthur’s Blended Scotch Whisky is specially blended by Master Blender Mr. Stuart Harvey from Scotland for the global market. This new product is blended based on the currently accepted International Standards and bottled it in Myanmar. Macarthur’s Scotch Whisky is a brand owned by Inver House which is a Scotland base distiller and owner of the International Scotch Whisky brands like Hankey Bannister, Old Pulteney & Speyburn. Inver House distributes and sell MacArthur’s Blended Scotch Whisky in many countries around the world. MacArthur’s Brand was founded in 1877 and with 141 years of history.
“At MDC, we are always proud of our innovations and creative market approaches. We are fully aware of the problems that exist with imported products in the market. We believe that there should be a level playing field for all and that all dues and taxes should be paid to the proper authorities. As such, we have worked with the relevant government bodies to ensure that our imported Scotch Whisky is fully paid for in the tax and duties owed to the government of Myanmar. All local and foreign investors should follow the rules and regulations of our country when they invest or do business in Myanmar. In addition, we imported these Scotch Whisky and their special Casks into Myanmar to ensure that our consumers will be given the choice of premium Scotch Whisky bottled in Myanmar.” Said U Aung Moe Kyaw, the Co-Chairman of MDC.
Mr. Sanjay Gupta, CEO of MDC said “We have always pioneered new product concepts in Myanmar, keeping changing consumer behavior and aspirations in mind. MacArthur’s is yet another first from MDC – created to deliver on the rising aspiration of the young, urban, progressive drinking an authentic Scotch Whisky. The Blended Scotch Whisky is distilled, matured and blended in the Inver House facility in Scotland. And then we imported it into Myanmar and bottled the Whisky at the MDC’s Factory. We are proud to say that this is a fully paid tax product. We have to protect our consumers from the rising counterfeit and duplicate products available in the market.”
Mr. Stuart Harvey, Master Blender of MacArthur’s/ Inver House said, “We carefully selected Regional Malts and superior Gain Whiskies to be expertly blended. I aim to create a robust and full-flavored Scotch which is becoming the firm favorite of Whisky drinkers around the world. I hope that it will be truly appreciated by those connoisseurs who enjoy a medium-boiled approachable whisky. It is a softly aromatic blend with a smooth mellow palate and a fresh lingering taste and the color is rich, clear & golden.”
Ms. Varsha Perera, Head of Premium Brands at MDC said, “We designed the bottle with a high shouldered bottle stands distinguished and regal with detailed crest embossing on shoulder adding to the presence of this stylish bottle. And our label design is refreshed logo to provide greater stand out on shelf, along with focus on the shield highlighting the heraldry of the clan MacArthur. The new label shape reinforces the MacArthur coat of arms and provides a high recognizable piece of iconography. Red and gold foils and emboss brighten the pack on shelf and reassures the consumer of the quality of the liquid. Consumers in Myanmar who have the fine taste will finally get a genuine Scotch Product.”
U Win Naing, a consumer of the MacArthur’s said “The taste is good and I have no headache in the morning. The price is 9,900 Myanmar Kyat which is very affordable. I am glad that we can now get to taste the legally imported foreign whisky brand in our country. I am glad that MDC is bringing in these and hopefully other products to bring the international experience to us in Myanmar.”