Grand Royal Group International Co., Ltd welcomes fair competition through the Foreign Liquor Import policy

July 8, 2020

Grand Royal Group International (GRGI) is Myanmar’s leading alcohol beverage company with many iconic whisky brands. GRGI is celebrating its 25 years anniversary this year. With the announcement on 25th May 2020 on the relaxation of the ban on alcohol imports, we would like to state that we fully support the government’s decision.

Regarding the recent opening of the Myanmar market to foreign alcohol imports, the co-chairman of GRGI, U Aung Moe Kyaw said, “As a company that will be affected by this new ruling, we support policies and procedures designed to enhance choice and innovation through competition for the benefit of the country and its people. We believe this can be best achieved through policies of fair trade based upon compliance on health and safety standards and measures designed to create taxation and duties levied on an equitable basis. The terms, procedures and standards for product regulation, taxation, labelling and traceability should be consistent with common ASEAN and international guidelines and principles. We at GRGI welcome the competition and we will ensure to elevate our innovation and customer satisfaction for our wholesale and retail partners as well. We just hope that there will be a level playing field for all.”

“GRGI has consistently been one of the top taxpayers in Myanmar. In fact, we have received the President’s Tax Awards for the last 5 years. We take our tax obligations seriously and recognize the important contribution to government income. As a responsible corporate citizen, we support a tax structure for alcohol products that is fair, and which is simple yet effective and inclusive.” Stated U Aung Moe Kyaw.

Mr. Sanjay Gupta, CEO of Grand Royal Group International said, “The Group has been in the industry for close to 25 years and we have weathered many storms internally as well as externally. This experience in the market has helped us become stronger and enabled us to grow. It is our goal to provide the best service and products possible and to ensure that our consumers are top priority all the time. The eco-system that we operate in is not an isolated one and whatever we do has an impact on various segments of society one way or another. We are all inter-linked in life and GRGI’s concept is to do good as much as possible to help our society.”
Competition is an opportunity for GRGI to further develop our brands. We intend to continue to invest a great deal in product development, research, quality control and responsible operations while consistently looking after our staff, partners, customers and the local environment. Such investments are significant and necessarily long-term. We have been focusing on our customers since our founding and maintaining our strict standards by producing the best high-quality products for our consumers. Our products, Grand Royal Black, Grand Royal Special Reserve, Signature and Smooth are recognized and honored by the awarding of more than 70 international prestigious industry awards.”
The group is contributing annually over 140 Billion MMK in license fees, duties and taxes, our products use Myanmar-sourced ingredients to create products which are the authentic taste of the nation. For instance, we purchase hundreds of thousands of tons of broken rice yearly from Myanmar farmers, bringing billions of Kyats into the farming community. “The new policy together with the tax regime for alcohol products must be fair but strongly enforced. Fairness ensures an appropriate contribution to government revenue and protecting the local communities that work directly and indirectly with us, thus benefiting from the local manufacturing we provide.” stated Mr. Sanjay Gupta.

Grand Royal Group International is actively engaging with its partners, government and international players to ensure a trading environment that promotes competitive and fair trading with the aim of ensuring a level-playing field for not only Myanmar, but the region. We take pride in being a responsible and creditable organization that cares for our consumers, employees and the people of our country, Myanmar.
Grand Royal Group International was founded in 1995 with fifty employees and quickly established a reputation for providing consumers with exceptional products and service. Throughout the subsequent twenty-five years, the group has striven to create and maintain quality products and brands, to demonstrate a responsible approach to business and to ensure that it remains one of the most respectable companies in Myanmar. GRGI is now the market leader, creating over 2,500 jobs directly and making a major contributor to Myanmar’s economy.
The group takes CSR programs seriously and has long been investing in key charitable initiatives. The long running campaign on providing free eye treatment helped over 74,000 patients who could not afford sight-saving treatment. And the group continues working hard to bring clean water to villages and poor districts through the provision of wells, supporting facilities and education and has brought accessing drinking water for over 12,379 Household and over 73,334 residents in 131 villages across Mon state, Yangon, Mandalay, Ayeyarwady, Bago and Magway regions. And the group has come forward to support the community as and when there were national level crisis occurred e.g. supported with several relief efforts in Cyclone Nargis and most recently supported with hand sanitizer donations to the community together with the national level committee of prevention, control and treatment of COVID-19 and the Ministry of Health and Sport.

Grand Royal Group International ကုမ္ပဏီလီမိတက်သည် တရားမျှတသော ယှဥ်ပြိုင်မှုမှတဆင့် နိုင်ငံခြားအရက်များတင်သွင်းခြင်းမူဝါဒ အားကြိုဆို