Brand Manager

Overall Responsibility

– Overlook a brand/brands
– Formulate & implement annual brand plans
– Closely monitor and analyze sales volumes, market share trends and competitive activity.
– Determine and manage the brand budget
– Manage and coordinate all marketing, advertising and promotional activities with regard to the brand
– Monitor, review and report on all brand activity and results
– Liaise with media and advertising to develop thematic & promotional concepts & creative’s
– Analysis of customer research, current market conditions and competitor information
– Guide and motivate the brand team
– Ensure visibility for the brand through the right channels by developing correct
– Cross functional communication with all relevant departments

Key Areas of Accountability

– Ensure marketing activities of a brand is viable, result oriented & within budget
– Ensure the growth of each brand
– Ensure marketing activities are relevant to the consumer and the customer
– Creativity & innovation in a Myanmar context to be represented across all marketing campaigns
– Assure annual brand plans have a balance between brand building activity and sales driven activity
– Channel Development

Experience & Educational Requirements

– A Bachelor degree /A Master’s Degree is preferable but not a must
– Foreign Exposure academically or professionally is a must
– Minimum 5 years experience is a relevant field in a managerial capacity
– At least 2 years experience in a senior management capacity