Research Manager

Duties and Responsibility
 Managing the research team
 Develop Research Strategy & Plan.
 Planning for research design and for both on-going and ad-hoc research projects to ensure for efficient & proper research operations and meeting research objectives
 Coordinate with research agencies for the matters relating to research projects outsourced
 Coordination with Brand & Trade Marketing & Sales teams, and other departments as required
 Conducting market visits as required so as to be well acquainted with latest status of alcohol market in Myanmar
 Other ad-hoc duties assigned by Supervisor

Key Areas of Accountability
 Plan for in-house research projects to be handled
 Analyze alcohol market as required to evaluate the status of IBTC products and their key competitors
 Deliver all studies detailed in Annual Research Plan & other ad-hoc studies
 Internal coordination with Brand & Trade Marketing, Sales teams and other departments as required
 Manage external Research Agencies & Consultants

Skills & Competencies Requirement
 Good analytical skill
 Good managerial and organizational skill
 Good communication skill
 Ability to handle the research projects – both quantitative and qualitative – competently
 Highly motivated
 Ability to work well under pressure
 Proficiency in English is a must
 Must be proficient in Microsoft office, preferably statistical software

Experience & Educational Requirements
 Minimum 2 year hand-on experience in market research field as a Manager
 Experience in managing the FMCG research projects
 Any graduate, but with market research background, preferably MBA Graduate

Brand Manager

Overall Responsibility

– Overlook a brand/brands
– Formulate & implement annual brand plans
– Closely monitor and analyze sales volumes, market share trends and competitive activity.
– Determine and manage the brand budget
– Manage and coordinate all marketing, advertising and promotional activities with regard to the brand
– Monitor, review and report on all brand activity and results
– Liaise with media and advertising to develop thematic & promotional concepts & creative’s
– Analysis of customer research, current market conditions and competitor information
– Guide and motivate the brand team
– Ensure visibility for the brand through the right channels by developing correct
– Cross functional communication with all relevant departments

Key Areas of Accountability

– Ensure marketing activities of a brand is viable, result oriented & within budget
– Ensure the growth of each brand
– Ensure marketing activities are relevant to the consumer and the customer
– Creativity & innovation in a Myanmar context to be represented across all marketing campaigns
– Assure annual brand plans have a balance between brand building activity and sales driven activity
– Channel Development

Experience & Educational Requirements

– A Bachelor degree /A Master’s Degree is preferable but not a must
– Foreign Exposure academically or professionally is a must
– Minimum 5 years experience is a relevant field in a managerial capacity
– At least 2 years experience in a senior management capacity